What are the benefits of integrating GA4 and Mediahawk? There are many benefits to integrating the Mediahawk software with GA4. The main benefits are lis...

Note: This integration is in beta. As Google Analytics 4 is still being developed by Google features may change. Limited support is available. How do ...

We have created a handy guide how to create events in GA4 and manage the data workflows. (PDF Attached for download)

Benchmarking is a way to separate calls by a specific metric such as call length.  Unlike Universal Analytics (UA) which would send the parameters to a dif...