What is DoubleClick Search?

DoubleClick is a search management platform that allows you to manage ads across multiple search engines.

How does Mediahawk integrate with DoubleClick?

Mediahawk identifies visits coming from DoubleClick using 2 specific parameters that are within the landing page URLs generated by DoubleClick ads. These parameters are GCLID and GCLSRC. 

The gclsrc parameter is what tells us that the gclid on the landing page URL is coming from a DoubleClick AD. Once we know this, we can then send the gclid if/when the visit converts to a call (In Visit calls only).

Mediahawk sends conversions from our Dynamic product direct to your DoubleClick account.

This is recorded as an “offline conversion” within DoubleClick when a visit has had at least one In Visit call on it.

Conversions sent include a conversion time which is the date and time of the first call that was made on a DoubleClick visit.

Linking your DoubleClick account to Mediahawk

In order to manage your DoubleClick account, you need to link this to your Mediahawk account.

Within the Mediahawk Platform click on the DoubleClick Search Connect.

You will then be presented with the following screen:

You will be transferred to Google where you will be asked to sign in and approve the Mediahawk access of your DoubleClick search account.  Please click Allow.

Please Note: It important to check that the Google account you are linking to has the right DoubleClick account. When the accounts are linked Google generates an access token that we store against the account.

Once this is complete, you will be returned to the following screen:

You then are required to setup a Floodlight.

Creating a Floodlight within Mediahawk

To create Floodlight, click Create New Settings on the right

You will be presented with this screen:

Enter the Floodlight Activity Name as set up within your DoubleClick account.

Please note: This must be exactly how it is setup within your DoubleClick Search.

Select the Dynamic Campaign that you wish to send data from to this Floodlight Activity.

(If you have multiple Dynamic Number Sets you need to setup a Floodlight for each Dynamic Number Set)

Click Save

You have now linked your Mediahawk and DoubleClick Search and Mediahawk will begin sending call conversions to your DoubleClick account.