Q1. Do you remove any of my current parameters in our Tracking Templates?

A1. We will not change existing parameters on a tracking template. We check if a template has all our required parameters on it and add on any missing ones.

Q2. What Parameters do you add?

A2. We append the parameters with mh_matchtype, mh_keyword and mh_adgroupid

Q3. Why does Auto-tagging need to be switched on?

A3. For Mediahawk to pickup that a visitor came via a Bing PPC AD we need to collect the MSCLKID and auto-tagging switches this on within Bing.

Q4. How often do we synchronise the data between Mediahawk and Bing Ads?

A4. We check for conversions to send every hour. We’ll be looking 30 minutes back for conversions to send. For example, if we start a check at 9:00 we’ll be looking for conversions that occurred between 08:00 and 08:30.

Q5. I have linked my Bing Ads account but do not see any data within Mediahawk or Bing Ads?

A5. Check that there are no tracking templates on the AdGroup or Ad level within the campaigns. If they are, these will need to be amended or deleted.


Q6. How long does it take to send Conversion to Microsoft Advertising.

A6. After you create a conversion type, Bing requires up to 2 hours before it starts accepting the conversion data.

Q7. Do you send data for all calls?

A7. The Integration only works with the Vision product for in visit calls only