You can now choose from over 60 data points in Mediahawk to send to Google Analytics with every event.
Send any dimension with every call from Mediahawk into Google Analytics as a Category, Action, Label or Value. Choose the dimensions you want to see, and Mediahawk will push these into your Google Analytics reports so you can easily compare online and offline conversions.
How do I amend the event in Mediahawk
1) Login in to the Mediahawk Platform https://www.reports.mediahawk.co.uk
2) Select Admin from the left panel.
3) Google Analytics select Configure
4) Select the Google integration you would like to amend
5) Ensure Event tracking is selected and then select the data you would like to send to GA for Value, Action, Category and Label.