Please be aware that the Ads Integration only works if you have the Mediahawk Dynamic product
With the Ads integration, you can:
- Attribute calls made on Ads visits to the Ad Groups and Campaigns they were made on.
- Extract Ad Group and Campaign data from Ads to build new reports in Mediahawk
- Ensure Auto-tagging and Tracking templates are setup for Mediahawk to track correctly
- Send conversions straight to Ads as well (similarly to how we can in Google Analytics)
Please note: If you are using a Tracking Template on an AD-Group an error will appear within the tracking template on the Campaign level.
Mediahawk cannot check tracking templates at an AD level, please check that no templates are present at an AD level before proceeding.
Login in to your Mediahawk account
Select the Admin Tab from the left sidebar (If you do not see the Admin Tab you are not an administrator, please contact client services to change your access. This may be subject to business approval)
Select the connect in the Google Ads section
Sign in to the Google Ads account you would like us to connect with.
*Please note - ensure you are logged out of your Google Ads account before starting the integration*
Once complete you will be presented with this screen requesting confirmation to allow Mediahawk to manage your Ad campaigns. Select Allow.
Once you click Allow you will be redirected back to your Mediahawk account.
Once your account(s) are linked with Ads you will be presented with the Google Ads Conversions Screen.
At this stage, there are no accounts setup to Manage. Select Add Account on the right, you will be presented with the Add an account screen.
If you manage your Ads using an MCC account the top Account will be the MCC account.
Subaccount’s within the MCC account will be preceded by “- -" you then can select a sub account if that is preferred.
Select the name of the Ads account you want to link to and Click Save.
Once you have selected the account you wish to link. Press Save
Mediahawk will now import the Ads data from your selected Ads account for enabled campaigns (Note: it will not import data for paused or removed campaigns). To set up the Tracking URLS, select the cloud button on the right hand side.
Mediahawk allows you to append the Account Level Tracking Template or the individual Campaign straight from the Mediahawk platform. If the Tracking template has the correct parameters we highlight this with a tick in the Valid field, if we are not able to track it then it will have a cross.
The Account Level Tracking template (Ads Tracking URLS)
The Account level tracking template is the highest level within Ads (setup in the Admin Section). If you do not apply a tracking template to a Campaign, AD Group or an AD then Ads uses the Account Level Template instead.
If you would like Mediahawk to automatically append the template for all your tracking templates and to switch on Auto tagging (must be on for us to track PPC) then simply tick the Account and the 2 boxes below and click Update Selected we will append the tracking template.
The Campaign Level Tracking template (Ads Tracking URLs)
The Campaign level tracking can be used to manage the individual Campaign (if you enter any specific tracking here this will not use the Account Level Tracking template)
If you would like Mediahawk to append the template for some or all individual Campaigns then simply tick the box(s) of the tracking templates you would like Mediahawk to append and Click Update Tracking Template.
This will now allow Mediahawk to import the correct data from your Ads account and Visitors to the Website.
Sending Conversions directly to Ads
Within the Mediahawk platform you are able to send Conversions directly to your Ads Account.
NOTE: If you already link Mediahawk to GA and have your GA and Ads accounts link this may show duplicate conversion entries for the calls.
To create a new Conversion select create Conversion Type on the top right.
You will be presented with this screen
- Google Ads Account - defaults to the Account selected on the Managed Account section.
- Conversion Name – This can be anything. You could use an existing Conversion Name setup.
- Events to trigger conversion - Ads conversions triggered by calls to dynamic number, CTA or a custom selection
- Call Categories to trigger conversion - When this selection is made, call conversions that are categorized with your chosen categories will be sent. This only applies to selections on Dynamics URLs and Pools.
Once you click Save we will create the new conversion name in Ads (if you are not using an existing Conversion Name).
You will see the Conversion Name setup in Ads as below if you have setup a new Conversion name