Q1. Do you remove any of my current parameters in our Tracking Templates?
A1. We will not change existing parameters on a tracking template. We check if a template has all our required parameters on it and add on any missing ones.
Q2. What Parameters do you add?
A2. We append the parameters with mh_matchtype, mh_keyword and mh_adgroupid
Q3. Why does Auto-tagging need to be switched on?
A3. For us to pickup that a visitor came via a Google PPC AD we need to collect the GCLID and auto-tagging switches this on with Google.
Q4. How often do we synchronise the data between Mediahawk and AdWords?
A4. We check for conversions to send every hour. Because of the way AdWords accepts conversions we’ll be looking 24 hours back for conversions to send. For example, if we start a check at 9:00 on 7th July we’ll be looking for conversions that occurred between 08:00 and 09:00 on 6th July.
Q5. I have linked my AdWords account but do not see any data within Mediahawk or AdWords?
A5. Check that there are no tracking templates on the AdGroup or Ad level within the campaigns. If they are, these will need to be amended or deleted. Ensure your campaigns are enabled and not paused or removed. Mediahawk is only able to report on Enabled accounts.
Q6. I cannot see some of AdWords campaigns in Paid Search Campaigns but can see calls relating to those campaigns in Paid Search Calls
A6. If a campaign is not enabled Mediahawk cannot import the Campaign details anymore and removes historic data.